During my internship with the University of Houston’s SYRIOS Project Team, I worked alongside the UX Team’s Lead, Dr. Elizabeth Rodwell, to draft usability questions and conduct usability tests for the SYRIOS website. SYRIOS, Studying Urban Relationships and Identity Over Ancient Syria, is a digital humanities project of UH that explores the intersection of historical material, usability and user-experience research, and web technology.
Usability test questions were drafted based on Jakob Nielsen’s Usability Heuristics for Interface Design. After each round of recruiting, scheduling, and testing users, the UX team and I recorded and analyzed the results. All results were presented to the entire SYRIOS Project Team. Each presentation included qualitative findings on which sections of the website caused user frustrations and how they could be resolved. The results also included a System Usability Scale Score that was derived from survey ratings from each tester. Recommendations for interface design improvements were then handed off to the web development team to implement.
This is my personal branding from 2020, which won second place in UH Digital Media's 2021 RedFest competition. This branding project includes an original logo, color palette and fonts. Check out the details below!
For this project, event materials consisting of a poster, announcement card, access card, and bi-fold were created for the University of Houston’s annual Digifest, a senior showcase for Digital Media students. Although specific brand guidelines were required, including colors, fonts, and logos, the concept behind the series of event materials had the freedom to be developed.
To represent how Digital Media students use various skill sets, text interacts with each other through the use of transparency effects and layering. Adobe Illustrator and InDesign were utilized to achieve these effects and create unity throughout the series of materials.
For this project, event materials consisting of a poster, announcement card, access card, and bi-fold were created for the University of Houston’s annual Digifest, a senior showcase for Digital Media students. Although specific brand guidelines were required, including colors, fonts, and logos, the concept behind the series of event materials had the freedom to be developed.
To represent how Digital Media students use various skill sets, text interacts with each other through the use of transparency effects and layering. Adobe Illustrator and InDesign were utilized to achieve these effects and create unity throughout the series of materials.
Pepperidge Farms is known for their classic, decadent, yet delicate chocolate Milano cookies. The company’s most well-known packaging, their bakery-style bag used to hold Milano cookies, presents some issues in regard to storage, design, and sustainability.
To address the lack of sturdy packaging and the lack of re-seal after opening, the bakery-style bag was re-designed to be a carton-based package, which offers an easy re-seal. Die-lines for this re-design were created using ArtiosCAD. In terms of sustainability, the current packaging for Milano cookies does not make it easy for a consumer to recycle it, since the inner bag that is made of un-recyclable material is glued to the outside bag that is recyclable. To resolve this issue while still keeping the cookies fresh, cookies will be individually wrapped in pairs of 2 (a serving size) using the un-recyclable material. This way, the consumer may recycle the main packaging easily. Lastly, to better reflect the brand’s attributes, a total brand re-design was implemented. To view the 3D renderings of the re-designed package, download the PDF and open in Adobe Acrobat.
To successfully recruit high school juniors to the University of Houston’s College of Technology, a strategic variable data print mailer campaign was developed. My team and I collaborated to develop the concept and design of this postcard and the workflow of the campaign. To reflect UH’s slogan “A destination for the driven,” we created a postcard that resembles travel postcards, which incorporated the recipient’s major of interest within the College of Technology. Variable data was not only implemented to target the high school student’s interests, but also to include their name and address so that all USPS mailing requirements were met prior to shipping. This allowed for the postcards to be mailed at the lowest cost.
The campaign workflow was developed using XMPie Circle. It demonstrates where the variable data for each postcard was derived from, along with the actions expected to come from the student once they receive the postcard. The end goal of this campaign is to get high school students to apply for the university after meeting with an advisor about the programs available.
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#TopicTuesday | Content Creation
To engage with their audience of single mothers on social media and foster an online community, the non-profit The Life of a Single Mom hosts #TopicTuesday, a weekly conversation on their Facebook page covering a single mom-related topic. Content creation for this weekly conversation requires a total of eight Facebook posts and one carousel Instagram post throughout the day, including both a graphic and caption. Another part of managing this weekly conversation is engaging with the audience in the comment section of each post. All posts are pre-scheduled using Facebook for Business.
In the sample below, the topic “Money Management for Single Moms” was covered. The graphics and captions included tips and questions that encouraged moms to share their own experiences and advice with each other.
National Single Moms' Conference | Marketing Campaign
For The Life of a Single Mom’s 2022 National Single Moms’ Conference, a social media marketing campaign was developed to bring awareness to the free event for single mothers. The campaign took place from June 30, 2022 to the day of the event, October 21, 2022. Graphics included speaker highlights, swipe graphics, ticket options, and sneak peaks of what was to come for the 2-day event.
An editorial calendar was first developed, then graphics were designed accordingly. All posts were scheduled one month in advance on Instagram and Facebook using Facebook for Business and on Twitter using TweetDeck.